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Expert Coaching
Every coach on the floor is accredited, assessed quarterly and specialised. You are never handed a generic plan and left to it.
- Movement screening
- Quarterly re-assessment
- 1:1 technique work
London · Est. 2015 · Strength Collective
Build the strongest version of you — FORGE, a coach-led strength and conditioning club in East London.
Coach-led strength, conditioning and recovery in the heart of East London. Screened, programmed and measured — so progress is something you can point at, not just feel.
- Members
- 2,500+Members
- Weekly Classes
- 50+Weekly Classes
- Expert Trainers
- 15+Expert Trainers
Free intro session
60 minutes with a coach. No card needed.
FORGE by the numbers
- 2,500+
- Active Members
- 50+
- Weekly Classes
- 15+
- Expert Trainers
- 10+
- Years Experience
Across three London floors
From 05:30 to 22:00
Avg. 9 years coaching
Founded in 2015
Why FORGE
Anyone can buy racks. What changes your training is who is watching you use them, and whether the plan you are following was written for your body.
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Premium Equipment
Competition platforms, calibrated plates, air bikes and a full rack wall — maintained nightly so nothing is ever out of service.
- 12 lifting platforms
- Calibrated plate sets
- Nightly maintenance
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Personalised Programs
Your program is built from your screening data, then adjusted every four weeks against real numbers rather than guesswork.
- 4-week progression blocks
- Tracked in-app
- Nutrition layer optional
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Community & Momentum
Small-group ceilings, a members' run club and monthly in-house competitions. The room carries you on the days you would skip.
- Max 12 per class
- Weekly run club
- Monthly throwdowns
Training Programs
Every program runs in four-week blocks with a coach attached, a benchmark at the start and a re-test at the end.
All levels01
Barbell · Progressive Overload
Strength
Squat, press, hinge and pull built on a 12-week periodised block.
60 min
Intermediate02
Intervals · Engine Work
HIIT
Short, savage intervals that lift your work capacity fast.
45 min
All levels03
Mixed Modal · Team
Cross Training
Barbell, gymnastics and machine work stitched into one session.
60 min
Beginner friendly04
Kettlebell · Carry · Crawl
Functional
Train the patterns your body actually uses outside the gym.
50 min
Any level05
1:1 · Fully Bespoke
Personal Training
One coach, your data, and a plan that adapts every four weeks.
55 min
All levels06
Zone 2 · Threshold
Cardio
Structured aerobic work on tread, bike, ski and rower.
40 min
The Four Pillars
Pick a pillar. Every FORGE program is a blend of these four, weighted to what you are actually training for.
The four training pillars
Barbell-led blocks with calibrated plates and twelve competition platforms. Load is prescribed from your tested maxes, then re-tested every fourth week.
- Squat · Bench · Deadlift
- Accessory hypertrophy
- Competition prep
+38%
avg. 1RM gain in 24 weeks
The Coaches
Fifteen coaches, an average of nine years on the floor, and a standing rule: nobody trains unsupervised in their first four weeks.
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Today's Timetable
Book from the app up to seven days ahead. Every session is capped so the coach can actually coach.
TimeClassCoachLengthSpots
- 06:00AMHIIT IgnitionElena Ruiz · 45 minElena Ruiz45 min4 left
- 07:15AMZone 2 EngineElena Ruiz · 50 minElena Ruiz50 min9 left
- 08:00AMBarbell StrengthMarcus Vale · 60 minMarcus Vale60 min2 left
- 10:00AMFunctional FlowNadia Okafor · 50 minNadia Okafor50 min7 left
- 12:30PMExpress IntervalsTheo Adeyemi · 30 minTheo Adeyemi30 min11 left
- 17:00PMCross TrainingTheo Adeyemi · 60 minTheo Adeyemi60 min5 left
- 18:15PMThreshold RideElena Ruiz · 45 minElena Ruiz45 min3 left
- 19:00PMPerformance LabMarcus Vale · 60 minMarcus Vale60 min6 left
- 20:15PMRestore & ReleaseNadia Okafor · 40 minNadia Okafor40 min12 left
Member Results
Real members, real blocks of work. Drag the handle on any card to see where they started.
Member transformations
Drag across a photo to compare
Strength · 24 weeks
First bodyweight deadlift at 41.
“I arrived able to do exactly zero press-ups. Twenty-four weeks later I pulled 68kg and cried in the car park.”
Sofia Lindqvist
- +46kg
- Deadlift
- -7.2%
- Body fat
Cross Training · 32 weeks
From desk-bound to sub-20 5k.
“The coaching is the product. Someone watched every rep for eight months and fixed things I did not know were broken.”
Daniel Okoye
- -6:12
- 5k time
- 0 → 14
- Pull-ups
Performance · 18 weeks
Back on the pitch after two years out.
“Nadia's screening found the hip issue three physios missed. The program was built around it instead of ignoring it.”
Amara Bright
- +11cm
- Vertical
- -90%
- Pain days
Membership
Every plan includes your movement screening and a first program written by a coach. Cancel any month with 30 days' notice.
01 — Tier
Basic
Full floor access and the essentials to build a real habit.
£39/ month
Billed monthly · £25 one-off joining fee
- Unlimited gym floor access
- 6am – 10pm, seven days
- Movement screening on join
- FORGE app workout library
- Locker & towel service
- Group classes
- Personal training credits
- Recovery suite
02 — Tier
Pro
The complete membership. Classes, coaching and a program that adapts.
£79/ month
Billed monthly · £25 one-off joining fee
- Everything in Basic
- Unlimited group classes
- Personalised 4-week programming
- 2 personal training sessions / month
- Recovery suite: sauna & compression
- Nutrition consultation quarterly
- Unlimited PT
- Guest passes
03 — Tier
Elite
Coach-led, fully managed training for people chasing a number.
£149/ month
Billed monthly · £25 one-off joining fee
- Everything in Pro
- Weekly 1:1 personal training
- Force-plate & VO2 testing
- Dedicated head coach
- 4 guest passes per month
- Priority class booking
All tiers include the movement screening, app access and locker service.
Member Voices
Six of the two and a half thousand. Drag the row, or use the arrows.
Member testimonials
“I have belonged to four gyms in this city. FORGE is the only one where a coach knew my name, my numbers and what I was working on by week two.”
Priya RamanMember since 2021“The programming is genuinely intelligent. Four-week blocks, real testing, and adjustments based on what I actually lifted rather than a template.”
Jonas WeberMember since 2019“Class caps at twelve changed everything for me. It still feels like coaching, not a room of people following a screen.”
Hannah ColeMember since 2022“Equipment is immaculate, nothing is ever broken, and the 6am crowd is the most welcoming group of people I have trained around.”
Marco BianchiMember since 2020“I came back from injury terrified. The screening and the recovery suite meant I never once felt like I was being pushed past what my body could take.”
Zoë FairhurstMember since 2023“Seven years in. The place has grown enormously and somehow still feels like the small room I joined. That is very hard to do.”
Idris BelloMember since 2018Last step
Your first session is free, takes an hour, and ends with a written plan — whether you join or not.